Michael Pouliot
Independent AMSOIL Dealer
T-1 Certified
Traverse City, Michigan
231-944-0761
History See the "History of AMSOIL" Presentation (Flash Player Required)
As a jet fighter squadron commander LIEUTENANT COLONEL ALBERT J. AMATUZIO had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet engines because of three extraordinary performance characteristics: an ability to reduce friction and wear on engine components, an ability to function dependably at severe temperature extremes and an ability to withstand rigorous and lengthy engine operation without chemical breakdown.
See the A.J. Amatuzio Video Clips (Flash Player Required)
Recognizing that these same benefits would prove invaluable in combustion engines, Al Amatuzio formulated the first synthetic motor oil in the world to meet API service requirements for automobile engines. The new lubricant performed like no other before it. When the first can of AMSOIL 10W-40 appeared on the market in 1972, it signaled the birth of an entire industry. AMSOIL synthetic lubricants have expanded the boundaries of lubrication science and redefined the performance possibilities of modern machinery and engines.
A three-part video introduction to AMSOIL INC.
AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his commitment to high quality and his belief that consumers would respond to a superior product. The company has remained true to these ideals; its history is a checklist of revolutionary products that have withstood the tests of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its Commitment to Excellence as a historical responsibility, and A.J. Amatuzio’s energy and vision continue to drive the company forward. ...inspired by aerospace technology
Al Amatuzio's induction to the Lubricants World Hall of Fame is the ultimate tribute to the man who started it all. He is firmly established among the giants who have shaped the industry. Al Amatuzio's desire for technical innovation, his commitment to higher quality and his belief that consumers respond to superior products remain the core of the AMSOIL philosophy.
AMSOIL Today
Under the leadership of
President Albert J. Amatuzio,
along with Alan Amatuzio, Executive Vice President and COO, and Dean Alexander, Executive Vice President and General Manager, AMSOIL remains the leader in synthetic lubrication technology.
Albert J. Amatuzio
President and CEO
Center
Alan Amatuzio
Executive Vice President and COO
Left
Dean Alexander
Executive Vice President and General Manager
Right
The Company of Firsts
AMSOIL has a documented history of innovation and leadership.
1st to develop an API-rated 100 percent synthetic motor oil.
1st to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
1st U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
1st to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
1st to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
1st to manufacture synthetic gear lube for automotive use.
1st to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
1st to manufacture a synthetic automatic transmission fluid for automotive use.
The AMSOIL Opportunity
AMSOIL products are sold through independent Dealers. People like you. People who want extra money, something to do in their spare time, even a full-time business.You can start an independent AMSOIL Dealership for under $50 and put as much -- or as little -- time into it as you want. The outstanding products offered by AMSOIL comprise a rock-solid base upon which to build your business.
*Minimal start-up fee
*No inventory requirements
*No territory restrictions
*No capital investment
*No employee expenses or requirements
The current trend in the United States is small business. Owning your own business guarantees you the freedom to work on your own terms and the opportunity to set your own goals. AMSOIL offers all the advantages of a franchise without the large initial investment. There are many advantages to the AMSOIL opportunity that you simply won't find in other business opportunities.
And above all, AMSOIL provides Dealers with an excellent support system to help them develop their businesses. Brochures, tapes, regular meetings, technical services -- everything you need to begin and build your business is available from AMSOIL.
AMSOIL TIPS - A MUST READ
Ten Reasons Synthetic Motor Oil Is Superior To Conventional Petroleum Oil
1. Superior wear protection…. Engines last longer
2. Improves fuel economy… More miles per gallon
3. Easier cold starts
4. Cooler running engines in high heat
5. Reduces engine deposits
6. Resists oxidation and thermal breakdown
7. Increases horsepower
8. Superior shear stability and film strength
9. Extended drain intervals produce environmental benefits
10. Reduces exhaust emissions
Ten Tips for more efficient engine operation
1. Pay attention to how you drive.
Don't exceed highway speed limits. Use moderate-to-easy acceleration. Gas mileage is negatively affected by fast acceleration and fast deceleration. Use cruise control on highway trips. Maintaining a constant speed helps reduce fuel consumption.
2. Engine maintenance
Maintain a properly tuned engine. Dirty spark plugs do not create the maximum spark and cause reduced horsepower and increased emissions.
3. Limit reliance on air conditioning
Limit use of air conditioning, especially during hot summer days. Yes, we know it's not as comfortable but the issue here is saving gas.
4. Synthetic lubricants
Switch to synthetic motor oil and drivetrain lubricants. Independent tests show savings of two to five percent using AMSOIL synthetic motor oil, gear lubes and ATF.
5. Air filter
Install clean air filter as needed. To get optimal efficiency from your engine, it has to breathe.
6. Aerodynamics
Keep windows rolled up at speeds over 40 mph. Open windows when driving over 40 mph can create a wind drag that will lower your mileage. Avoid use of roof rack. Reduce aerodynamic drag and improve your fuel economy by placing items inside the trunk whenever possible. Sun roofs also disturb smooth aerodynamic air flow and reduce mileage.
7. Tire Maintenance
Properly inflate your tires. Keep tires balanced and rotated regularly. Use radial tires for less friction between tire and road. Keep front-end aligned for better mileage and longer tire life.
8. Excess weight
Pack light and clean out your trunk. Every 200 pounds of unnecessary weight shaves one mile per gallon off your gas mileage. You would be surprised how much stuff most people carry around in their trunks that they aren't using.
9. Minimize Idling
Idling any longer than a minute wastes gas and one minute of idling uses more fuel than restarting your engine. When possible avoid drive-thrus. Idling for as little as 10 minutes while you sit in line can waste 5 or 6 miles worth of gas. Limit warm-ups to 30 seconds. Allowing your vehicle to idle excessively wastes gas.
10. Plan and combine your trips
Make a list and do all your grocery shopping once a week. Car pool, hike it, bike it or use public transportation if possible.
Three Critical Concerns for Confident Cold Weather Travel
All vehicles need attention from time to time, but here in the wintertime your car needs extra care. For confident winter starts, it is important to keep a watch on three critical areas: the lubrication system, the cooling system and the battery. Let's take a quick look under the hood to see if you're ready for the worst of Old Man Winter.
Check Your Motor Oil
It is important to check your motor oil levels on a regular basis. Without lubrication, friction between moving parts leads to engine wear.
But it is also important to think about the type of motor oil you are using. For severe cold, there is a significant performance difference between synthetic and conventional motor oil.
Cold weather is tough on engines because of the limitations of traditional lubricants. Motor oils and greases become thicker, thus slowing starting rpm, restricting oil flow to critical engine parts, increasing wear on bearings and rings, decreasing engine life, and increasing the burden on an already overtaxed starting system.
For really cold weather, only synthetic motor oils offer the kind of performance that allows cars and trucks to start with ease. Many synthetic motor oils still flow or pump at temperatures up to sixty and seventy below zero. Synthetics have a broader service range than traditional petroleum.
The admonition to check your motor oil is intended as a reminder to not only watch fluid levels, but to consider whether your motor oil is fulfilling its lubricating function in severe weather. No sense in being stranded on an isolated road because your engine couldn't turn over.
Check Your Antifreeze
Most of us who have grown up in this hostile region are aware that inadequate antifreeze in the engine's cooling system can result in serious damage to your vehicle. When water freezes it expands, putting high stress on the corridors where it travels. A cracked engine block is not unlikely in extreme cold. Water pump failure and blown hoses are also common side effects from frozen cooling systems.
There are a number of relatively inexpensive antifreeze testers available for measuring the effective working temperature of your antifreeze. If you don't own one of these gauges, be sure to have the radiator fluid checked at your local service station to make sure it is suitable for severe cold temperatures.
In recent years there has been a growing awareness of the hazards associated with traditional Ethylene Glycol antifreeze. EG-based antifreeze is not only considered an environmental hazard and deadly for pets when spilled on the ground, it is toxic for children. What is especially bad is that Ethylene Glycol-based antifreeze has a sweet taste that invites animals and children to ingest it.
An alternative to Ethylene Glycol antifreeze is the new Propylene Glycol which is generally regarded as safe even in the event of accidental ingestion. In addition, it has an unpleasant taste, making it unlikely that animals or children will drink any appreciable amount. Propylene Glycol provides excellent protection against freezing, boiling and corrosion. In addition, the new AMSOIL Propylene Glycol Antifreeze is compatible with all other antifreeze products and does not require a complete system flush before usage.
Check Your Battery
The ideal operating temperature of your car battery is 80 degrees F. As temperatures drop, so does the efficiency of the battery. In very cold weather, the battery's power output can be diminished to as little as ten percent.
What's more, as batteries age their strength is further reduced. When it is very cold and your older battery has lost a measure of its cranking capacity, you have a situation where it may not have the power to turn over the engine.
Cold winter starts are harsh. If the motor oil is not fluid, and the battery worn down, you may want to have your cellular phone handy in case you need to call for help.
Be Prepared
It never hurts to be prepared, as the Boy Scouts are fond of saying. Even when you follow these routine maintenance checks it is still wise to stock the usual survival supplies as standard procedure for your vehicle - shovel, bag of sand or grit, toolbox, jumper cables, fuel de-icer additive, large flashlight and road flares. Extra blankets, clothes, food, fluids and a first aid kit are a life insurance policy that you hope you won't ever need, but sometimes can't afford to be without.
Good snow tires, and a few seasons of experience driving on slippery roads also helps...and knowing when not to attempt driving at all.
Eight reasons you need AMSOIL for whatever you drive.
Today’s engines need the extra protection that a premium synthetic motor oil offers. Here are eight reasons why AMSOIL synthetic motor oils and drivetrain lubes are number one for today’s enthusiast.
1. AMSOIL offers superior wear protection so that engines last longer.
2. AMSOIL improves fuel economy so that vehicles get better mileage out of every tank of gas.
3. AMSOIL has been proven to provide more horsepower.
4. By reducing friction AMSOIL helps engines run cooler.
5. By reducing deposits engines run cleaner and perform more efficiently with AMSOIL.
6. Due to lower volatility AMSOIL reduces oil consumption.
7. Due to its low pour point and cold weather pumpability, AMSOIL makes winter starts much easier.
8. Because AMSOIL resists oxidation and breakdown, it reduces varnish and sludge which keeps valves and rings from sticking.
How to Be an Environmentally Conscious Motorist (5 Tips)
1. Practice safe extended drain intervals. Three thousand mile oil changes are a thing of the past, and using AMSOIL synthetic oils will protect your engine, increase performance and reduce the amount of waste oil produced. Be sure, also, that the oil change facility you use recycles used oil regularly and legally.
2. Keep your tires properly inflated. Tires should be inflated to the pressure recommended for your vehicle (this information can either be found inside the door frame or in the owner’s manual). For every three pounds tires are below recommended pressure, fuel economy goes down by about 1 percent.
Tires can lose about one pound of pressure in a month, so be sure to check the air pressure regularly, especially before carrying heavy loads or taking long trips. Underinflated tires can also detract from handling and safety, and can shorten the life of the tires.
3. Don’t forget about your engine’s air filter. A high-quality air filter, like AMSOIL Ea Air Filters, can, if properly maintained, increase power, prolong engine life and improve fuel economy. Also, air filters with a longer life help the environment by reducing the volume of filters that end up in landfills.
4. Optimize your route. By planning the route in advance, you can save time and gas and reduce the total cost of travel. In addition, route optimization reduces overall CO2 and other emissions your vehicle emits.
5. Use a fuel additive that is good for you, and for Mother Nature. AMSOIL Performance Improver (P.i.) improves fuel mileage an average of 2.3 percent and up to 5.7 percent while reducing emissions such as hydrocarbons (HC) up to 15percent, carbon monoxide (CO) up to 26 percent and nitrous oxides (NOx) up to 17 percent.
